I will eat your children! I mean, add Coca Cola patches to the jerseys

I will eat your children! I mean, add Coca Cola patches to the jerseys


Bleacher Report- NBA commissioner Adam Silver has only been on the job for two months, but he has already found a pet project to consume the beginning of his reign. And that project is the introduction of sponsored uniforms. According to AdAge.com’s Michael McCarthy, Silver attended the 2014 IMG World Congress of Sports presented by SportsBusiness Daily/Journal and was asked if he felt the NBA would introduce ad space on jerseys within the next five years; to which he answered “definitely.” He quickly thought about it and changed his answer to: “Most likely.” Silver’s interest in sponsored jerseys shouldn’t come as a surprise. He has been openly discussing the idea since at least 2011, when he claimed that advertising space on jerseys could be worth $100 million, via ESPN. Cork Gaines of Business Insider believes the league’s recent commitment to sleeved jerseys might have been designed with ads in mind: “In addition to the increase in surface area on the front compared to a traditional jersey, the design includes fewer contrasting colors and less area being covered by graphics, lettering, and numbers. It would seem that this is exactly what you would want to change if you were going to eventually add an advertisement patch to the front of the uniforms.” Interestingly enough, Silver also pointed to the growing popularity of the English Premiere league in the U.S. as an indicator that American fans will tolerate sponsored jerseys, according to McCarthy. Indeed, the growth in American soccer viewership may have helped soften the resistance of many American fans. Youngsters growing up watching the Premier League are already used to the idea of massive sponsor logos splashed across the chest of their favorite players, and Major League Soccer has already adopted that European style. Lets face it: No professional sports league is going to turn down that much advertising money. Tradition means nothing in the face of hundreds of millions of dollars in revenue. Sponsored jerseys are coming.

First off I’m not sure what Adam Silver looks more like, a young crypt keeper or an alien from Men in Black. Secondly why don’t you pump the brakes there asshole. No one wants sponsored jerseys, not me, not the players and not the owners. You want more revenue in the NBA? Highlight and delete the teams that lose 22 god damn games in a row. Get rid of teams who haven’t left the bottom of the barrel for 10 plus years and just create 16 super teams and then a B league for the scraps. Make the seasons 50 games each and force LeBron into the slam dunk contest. You want to base your decisions off the fact that you think Americans like soccer? You need to start looking at OUR football and not the pikey Brits because that’s all we care about over here in Freedomland. No wonder NBAers are celebrated for their flops now, fucking soccer man.

-Jesse

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